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Markus Duesmann launches “Artemis” project
- New Audi CEO and Volkswagen Board of Management Member for Group Research and Development creates agile unit for additional car projects
- Alex Hitzinger will establish and manage “Artemis” in Ingolstadt with use of the Group’s resources and technologies
- Hitzinger’s team is to implement a new lighthouse project for Audi in record time
Two months after taking office as the new CEO at Audi, Markus Duesmann is setting up a unit for the accelerated development of additional automobile models. The head of the “Artemis” high-tech project will be Alex Hitzinger, a successful motorsport chief engineer and currently in charge of autonomous driving in the Group. He will work with a team of automotive and technology experts to – as a first step – “develop a pioneering model for Audi quickly and unbureaucratically,” says Duesmann. Resources and technologies of the entire Volkswagen Group are potentially available for this. Duesmann and his Volkswagen Group colleagues also expect the “Artemis” project to provide a blueprint for the future agile development of cars throughout the Volkswagen Group.